Work with tools, tactics and the freshest thinking to create campaigns that engage and convert. Define clear, measurable actionable objectives to help you stay on track.
Gain a better understanding of how people think, act and behaviour triggers (thanks to data) and apply that understanding to your purposes
Take your message fluently across the various platforms to the right people in a way that appeals to them
Create and distribute ideas that sink into brains and influence behaviour.
Reframe customer service as a marketing tool and leverage its power.
Take your brand into unexplored territory, study its trajectory, re-calibrate the strategy in order to succeed better.
Welcome to the Professional Certification in Digital Selling course. With this course, you will understand the concept of digital selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller. Gain insight into the traditional and digital selling methods and the benefits that can be gained from adopting a digital selling approach to your current sales activities.
Course and Technical Requirements
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.
Our online short learning programmes may require additional software applications. These additional software application requirements will be communicated to you in this information pack and/or on the website course page. CityVarsity Online does not provide any additional software applications required for online short learning programmes.
Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficulty in accessing our course content.
Upon successful completion of your course, you will be awarded a CityVarsity Online certificate.