Welcome to our Introduction to Search Engine Optimisation Online Short Course!
This course does not cover or require knowledge of web design, although it complements this aspect. Various aspects of Search Engine Optimisation (SEO) are covered in this course, and the final evaluation requires you to do a basic evaluation of an existing website, commenting on the successful implementation of relevant SEO elements (or lack thereof).
Subject Matter Expert
PROF. WEIDEMAN | Author
Prof. Weideman is the founder and leader of WARC – the Website Attributes Research Centre at CPUT. He graduated with a Doctorate in Information Science from the University of Cape Town in 2001. His publications have covered topics including website visibility, website usability, search engines, Internet marketing and information retrieval. He was appointed as an Associate Professor in 2004, and a full Professor at CPUT in 2008, and is an NRF rated researcher.
Each course is assigned its own Online Academic Tutor, who is ready and waiting to guide and assist their learners throughout their learning experience.
The Online Academic Tutor who is assigned to your course, is trained to build each student up to reach their fullest potential. Students can expect their Online Academic Tutor to answer questions, offering advice and provide further clarification on any academic aspects.
Course and Technical Requirements
To successfully access and complete this course, you will be required to have a registered email account, access to a computer/laptop/tablet and stable internet connection. You will be required to be familiar with using a computer as you may need to be able to read and download documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word.
Our online short learning programmes may require additional software applications. These additional software applications requirements will be communicated to you in this information pack and/or on the website course page. Damelin Online does not provide any additional software applications required for online short learning programmes.
Please note: Google, YouTube and Vimeo may be used in our online course delivery. If any of these services are blocked in your jurisdiction, you may have difficult in accessing our course content.
How We Engage with Students
Our online short learning programmes are broken into self-paced manageable modules designed to be interactive and engaging:
- The programme is available to be viewed on smart devices and includes mobile, tablets and personal computers.
- Relevant case studies, articles and recommended reading are part of supplementary resources available.
- Apply and evaluate what you have learned in each module with the self-grading quizzes and assignment submissions
- View a range of Introductory course videos by your Subject Matter Expert.
- Scheduled live webinars are included with the Online Academic Tutor.
- Network, collaborate and interact with your fellow participants and Online Academic Tutor via the discussion boards.
Upon successful completion of this online short learning programme, you will be awarded with a Damelin Certificate of Competence.